Clearbit Review 2026
Last reviewed June 2026 by Théo Pascard
Overview
Clearbit was the best-known B2B data enrichment provider before HubSpot acquired it in 2023; it now ships as Breeze Intelligence, HubSpot's built-in enrichment and visitor-reveal layer. It enriches records with firmographic, demographic, and technographic attributes, shortens forms, and de-anonymizes website traffic into named accounts. The standalone Clearbit product has been wound down, so the modern offering lives inside HubSpot and is priced as a credit-based add-on rather than an independent tool.
Enjyn Score
iWeighted across 5 axes, computed from public review data (G2, Capterra) and reweighted on our rubric — then overridden on the axes we operate first-hand.Who it's for
- →Teams already standardized on HubSpot CRM
- →Marketing teams enriching inbound leads and shortening forms
- →RevOps cleaning and appending firmographic data at scale
- →Demand-gen teams that want to reveal anonymous web traffic
Not for
Capabilities
- Firmographic, demographic, and technographic enrichment (40+ attributes)
- Real-time enrichment of leads, contacts, and companies in HubSpot
- Form shortening that auto-fills fields from enriched data
- Reveal: identify anonymous website visitors at the account level
- Buyer intent and lead scoring signals inside HubSpot
- Credit-based metering tied to the HubSpot credits framework
Ratings & reviews
👍 Pros
👎 Cons
Pricing
| Tier | Price | Credits / mo | Notes |
|---|---|---|---|
| Breeze Intelligence | $45/mo | 100 | Add-on starting price billed annually (~$50/mo month-to-month); 100 enrichment credits/mo. Requires a HubSpot subscription. |
| Higher credit packs | Custom | — | Additional capacity sold in larger credit tiers; HubSpot credits priced around $10 per 1,000. Total cost scales with HubSpot tier (Starter/Pro/Enterprise) and usage. |
The honest take
Where it breaks
The verdict
FAQ
Is Clearbit still its own product?
No. HubSpot acquired Clearbit in 2023 and rebranded it as Breeze Intelligence. The standalone Clearbit product has been wound down and the capabilities now live inside HubSpot.
Can I use Clearbit without HubSpot?
Effectively no. The modern Breeze Intelligence offering is built into HubSpot and requires a HubSpot subscription. There is no meaningful standalone Clearbit product anymore, which makes it a non-starter for Salesforce shops or teams wanting a CRM-agnostic enrichment API — the HubSpot lock-in is its biggest constraint.
What does it cost?
Breeze Intelligence starts around $45/mo billed annually (about $50/mo month-to-month) for 100 enrichment credits, on top of your HubSpot subscription. Higher capacity is sold in larger credit packs, with HubSpot credits priced around $10 per 1,000. Total cost scales with your HubSpot tier — Starter, Pro or Enterprise — and your usage.
Is the data company-level or contact-level?
Both, but its strength is company-level firmographics and technographics — 40+ attributes across firmographic, demographic and technographic data. Reviewers consistently flag contact-level person data as less reliable and sometimes stale, which limits Clearbit as a primary source for verified outbound person data like emails and direct dials.
What is Reveal?
Reveal de-anonymizes website traffic, matching visitors to companies so you can identify which accounts are browsing even when they do not fill out a form. Match rates vary by traffic and region.
We run this stack for B2B teams
Skip the months of trial and error. We build the GTM system that books meetings.
Book a GTM audit →