Clearbit Review 2026

Last reviewed June 2026 by Théo Pascard

Clearbit

HubSpot's native enrichment and visitor reveal

Overview

Clearbit was the best-known B2B data enrichment provider before HubSpot acquired it in 2023; it now ships as Breeze Intelligence, HubSpot's built-in enrichment and visitor-reveal layer. It enriches records with firmographic, demographic, and technographic attributes, shortens forms, and de-anonymizes website traffic into named accounts. The standalone Clearbit product has been wound down, so the modern offering lives inside HubSpot and is priced as a credit-based add-on rather than an independent tool.

Who it's for

→Teams already standardized on HubSpot CRM
→Marketing teams enriching inbound leads and shortening forms
→RevOps cleaning and appending firmographic data at scale
→Demand-gen teams that want to reveal anonymous web traffic

Not for

Non-HubSpot shops running Salesforce or another CRM · Teams needing a standalone, CRM-agnostic enrichment API · Buyers who rely heavily on accurate contact-level person data · Outbound teams wanting verified emails and direct dials as the core

Capabilities

Firmographic, demographic, and technographic enrichment (40+ attributes)
Real-time enrichment of leads, contacts, and companies in HubSpot
Form shortening that auto-fills fields from enriched data
Reveal: identify anonymous website visitors at the account level
Buyer intent and lead scoring signals inside HubSpot
Credit-based metering tied to the HubSpot credits framework

Ratings & reviews

4.4

633 reviews ↗

5★

419

4★

171

3★

2★

1★

👍 Pros

Strong, accurate firmographic and company-level enrichment Native HubSpot integration, no middleware needed Real-time form shortening and lead enrichment Reveal turns anonymous web traffic into named accounts 40+ enrichment attributes across firmographics and technographics

👎 Cons

Contact-level data often stale or inaccurate Now fully dependent on HubSpot, no standalone product Credit system is complex with no rollover Visitor identification match rates vary widely Premium pricing for what is mostly enrichment

Pricing

Tier	Price	Credits / mo	Notes
Breeze Intelligence	$45/mo	100	Add-on starting price billed annually (~$50/mo month-to-month); 100 enrichment credits/mo. Requires a HubSpot subscription.
Higher credit packs	Custom	—	Additional capacity sold in larger credit tiers; HubSpot credits priced around $10 per 1,000. Total cost scales with HubSpot tier (Starter/Pro/Enterprise) and usage.

The honest take

Where it breaks

The biggest constraint is HubSpot lock-in: with the standalone product retired, the value depends entirely on running HubSpot, so Salesforce or CRM-agnostic teams are out. Contact-level accuracy and visitor match rates are also inconsistent, which limits it as a primary source for outbound person data.

The verdict

If you live in HubSpot, Breeze Intelligence (formerly Clearbit) is a clean, native way to enrich records, shorten forms, and reveal anonymous traffic. Its company-level data is genuinely strong, but contact-level accuracy is patchy and the HubSpot dependency makes it a non-starter for everyone else. Best treated as a HubSpot feature, not a standalone enrichment platform.

FAQ

Is Clearbit still its own product?

No. HubSpot acquired Clearbit in 2023 and rebranded it as Breeze Intelligence. The standalone Clearbit product has been wound down and the capabilities now live inside HubSpot.

Can I use Clearbit without HubSpot?

Effectively no. The modern Breeze Intelligence offering is built into HubSpot and requires a HubSpot subscription. There is no meaningful standalone Clearbit product anymore.

What does it cost?

Breeze Intelligence starts around $45/mo billed annually for 100 enrichment credits, on top of your HubSpot subscription. Costs scale with your HubSpot tier and credit usage.

Is the data company-level or contact-level?

Both, but its strength is company-level firmographics and technographics. Reviewers consistently flag contact-level person data as less reliable and sometimes stale.

What is Reveal?

Reveal de-anonymizes website traffic, matching visitors to companies so you can identify which accounts are browsing even when they do not fill out a form. Match rates vary by traffic and region.

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