Outbound Engine

Outbound that books meetings for you

We engineer the system — ICP, infrastructure, signal-driven plays, copy and multichannel sequencing — so qualified meetings land on your reps' calendars. No slop, no micromanaging.

Campaign — NIS2 Cabinets Live
EC
Ethan Carter
Head of Security
Meeting
OB
Oliver Bennett
VP Compliance
Replied
LA
Lucas Anderson
CISO
Replied
+8
+8 new leads
Sourced this week
New
Reply
To Ethan Carter
Re Your SOC 2 audit timeline
Positive reply · Meeting booked
Your week9 meetings booked
Discovery
Demo
Sales
Intro
Discovery
Demo
Sales
Follow-up
What we build

An end-to-end system, not a tool you operate

Three connected phases. We own the build and the run — you get the meetings and the reporting.

Strategy

  • ICP & PVP model
  • TAM map
  • Email infrastructure
  • Play selection
  • Stack selection

Execution

  • List building
  • Contact sourcing
  • Data enrichment
  • Lead scoring
  • Personalized copy

Distribution

  • Email + LinkedIn launch
  • Deliverability monitoring
  • CRM sync (Attio)
  • Reply tagging
  • Reporting

The entire machine, mapped end to end

This is the actual blueprint we build and run for you — every stage from ICP to reporting, with the exact stack at each step. Nothing hidden, no black box.

The 3 core campaign types of a successful motion

01

Volume

Scale awareness across broad, well-segmented audiences — clean lists, tight copy, consistent throughput.

02

Micro

Focused, high-touch campaigns into a short list of priority accounts, with deeply researched personalization.

GGoodyearScore 96
03

Signal-based

Triggered the moment a buying signal fires — funding, hiring, a site visit — so you reach them on time.

Fund
Hire
Visit
Tech

Live in three weeks

Week 1Foundations
Kick-off & positioning
Email infrastructure
Company research
Target account list
Clay / stack setup
Week 2Build
Copywriting
Weekly call
Sequence assembly
Your final feedback
Week 3Live
Campaigns go live
Revisions
Weekly call
Outbound plays
Data analysis

Cold outreach that closed Fortune 500s

For Meeriad we built the full motion — signal-driven lists, personalized copy, multichannel sequencing — and turned cold outreach into predictable, named pipeline.

See the full case study

How Meeriad generated $500K in revenue and signed 35 clients including 5 Fortune 500

Théo Pascard
Théo Pascard
Founder & Head of Sales at Meeriad
$500K
revenue generated
35
clients signed
226
booked meetings
FAQ

Questions,
answered

What exactly do I get?
A built-and-run outbound system: ICP & TAM, email infrastructure, sourced and enriched lists, lead scoring, personalized copy, multichannel sequencing (email + LinkedIn), deliverability monitoring, CRM sync and reporting.
Who is it best suited for?
B2B companies with a TAM above ~20k accounts and an LTV above ~$5k, with product-market fit and a team that follows up fast on the meetings we book.
How fast will I see meetings?
First sequences go live in about 2–3 weeks once domains are bought and warmed. Meetings build from there as the system compounds week over week.
How does pricing work?
A one-time setup covers infrastructure, strategy and copy; a monthly run covers 1,000 sequenced contacts across email + LinkedIn. Full pricing is shared on the call once we confirm fit.

Fill your reps' calendars

Book a 30-minute call. We'll map a play for your ICP and whether we're a fit — no pitch.

Book a call