How the Enjyn Score works
Every tool we review carries one number out of 10. It is computed, never opaque — here is exactly where it comes from and how it is built.
Last updated June 2026
Where the data comes from
We start from public review data — G2, Capterra and the like — because it reflects thousands of real users, far more than any one agency could survey. But we never republish that aggregate as our own. Instead we:
- 1.Normalize each public review criterion to a /10 scale.
- 2.Reweight them across our fixed 5-axis rubric (below) — the same weights for every tool in the catalog.
- 3.Override individual axes where we actually run the tool in production for clients — first-hand experience beats crowd averages.
On honesty
The five axes
| Axis | Weight | What it measures |
|---|---|---|
| Output quality | 30% | Does the tool actually deliver the result — accurate data, deliverable sends, working enrichment? |
| Time-to-value | 25% | How fast a team gets a usable result: ease of setup blended with ease of daily use. |
| Price-to-value | 20% | What you really pay for the value returned, on real plans (not headline pricing). |
| ICP fit (SMB / founder) | 15% | How well it fits our core audience — SMB and founder-led GTM teams. |
| Reliability & support | 10% | Stability, uptime and the quality of support when something breaks. |
The overall score is the weighted average of the five axes, rounded to one decimal. Each axis carries a one-line justification and a chip showing its source — from reviews, operator, or derived.
A worked example
Here is the live rubric behind Apollo — the same breakdown you see on every tool page.
Weighted across 5 axes. The number is computed, never opaque — here's the breakdown.
From reviews: 9.4/10 on output & requirements met.
From reviews: blended ease of use & setup.
From reviews: value-for-money rating.
62% of reviewers are SMB — our core ICP.
From reviews: 9.4/10 on support & stability.
FAQ
Is the Enjyn Score just the G2 rating?
No. We start from public review criteria (G2, Capterra) because those reflect thousands of real users, but we don't republish that number. We normalize each criterion to a /10 scale, reweight it across our fixed 5-axis rubric, and override individual axes where we run the tool in production. The result is our composite editorial judgment, not a copy of G2. We still show G2's own score on every tool page, clearly attributed to G2.
Why /10 instead of the usual 5 stars?
Five-star scales compress everything into a 3.8–4.7 band where nothing is distinguishable. A weighted /10 across five axes spreads tools out and forces each axis to carry a visible justification, so the number is never opaque.
Can a vendor pay to raise its Enjyn Score?
No. There is no paid placement and no vendor input into the score. The five weights are fixed engine-wide and identical for every tool. Operator overrides only exist for tools we actually run, and they can move a score down as well as up.
What does the 'from reviews' vs 'operator' chip mean?
Each axis shows where its value came from. 'From reviews' means it's derived from public review data. 'Operator' means we overrode it with first-hand experience running the tool for clients. 'Derived' means it's inferred from a related signal, such as the share of SMB reviewers for ICP fit.