Paid Engine

Put budget only behind proven winners

We test your content organically first — for free — then promote the posts that already earn attention into paid. Plus full paid production: creative, A/B testing and audience segmentation across LinkedIn and Meta.

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Campaign — winners promoted Live
B
Variant B · “2-min teardown”
CTR 2.9% · CPL €38
Scaling
C
Variant C · “Founder POV”
CTR 1.8% · CPL €54
Testing
A
Variant A · “State of GTM”
CTR 0.7% · CPL €121
Paused
+6
+6 creatives
In A/B rotation
New
Organic → Paid
Post “The 2-minute teardown”
Organic 131k impressions · 4.8% eng
Proven winner · promoted to paid
This monthROAS 4.1×
Test
A/B
Win
Scale
LinkedIn
Meta
Retarget
What we build

Paid that compounds your content, not a budget you torch

Three connected stages. We turn proven organic hooks into paid winners — and run pure paid programs end to end.

Source

  • Winning organic posts
  • Creative production
  • Hooks & angles
  • Audience segments
  • Pixel & tracking

Build

  • Ad variants
  • A/B test matrix
  • Landing alignment
  • Budget pacing
  • UTM & attribution

Scale

  • LinkedIn + Meta launch
  • Daily optimization
  • Winner scaling
  • Retargeting
  • Reporting

The 3 ways paid earns its budget

01

Organic-to-paid

We promote the posts that already proved they earn attention — cheaper learning, higher ROAS.

02

Creative & A/B

Multiple angles per campaign, tested head-to-head so budget flows to the winner.

GGlobexScore 96
03

Segments & retargeting

Tight audience segmentation and retargeting keep spend on the buyers who matter.

⚡
Fund
Hire
Visit
Tech

From first test to scaling winners

Week 1Setup
Pixel & tracking
Ad accounts
Audience segments
Creative brief
Week 2Test
Variant production
A/B matrix live
Landing alignment
Budget pacing
OngoingScale
Winner scaling
Daily optimization
Retargeting
Reporting

Built to pair with Content

Paid is the upgrade path for your organic engine. Content proves what resonates for free; Paid puts budget behind the winners and scales reach. Run it alongside Content — or as a standalone paid program.

Content engine

Organic posts become the proving ground for paid.

Pure paid

Creative from scratch, full A/B and management.

LinkedIn + Meta

Mapped to where your buyers actually are.

FAQ

Questions,
answered

What exactly do I get?
Paid campaign production and management across LinkedIn and Meta — creative, A/B testing, segmentation, optimization and reporting — fed by your best-performing organic content.
Why test organically first?
Organic engagement is a free signal of what resonates. We only put budget behind hooks that already earned attention — cheaper learning, higher return.
Can you run pure paid, with no organic?
Yes. We produce creative from scratch, build the test matrix, and run full paid programs end to end.
Which channels do you run?
LinkedIn and Meta to start, mapped to where your buyers actually are. We expand only where the numbers justify it.

Scale what already works

Book a 30-minute call. We’ll look at your content and where paid could amplify it — no pitch.

Book a call