Signal 01
⚡ Urgent
Tech stack migration
The company just adopted a new tool (CRM, sequencer, analytics). Peak pain window: teams are looking to optimize everything.
Free source
BuiltWith / Wappalyzer (Chrome extension) ·
LinkedIn Jobs (keywords in listings)
⏱ 48 – 72h after detection
Angle: "I saw you just migrated to [tool]. Most teams hit [problem X] in the first 30 days. We have a [short fix] for it — does that resonate?"
Tech change
Signal 02
⚡ Urgent
New CRM or sales tool
Public announcement or job listing mentioning Salesforce, Salesloft, Outreach... The team is overhauling its GTM.
⏱ Week 1–3 post-announcement
Angle: "You're rolling out [CRM]. Most teams lose 3 to 6 months on [classic friction]. We helped [similar customer type] avoid it. Free for 15 min?"
Tech change
Signal 03
◑ Mid-term
Churning a competitor
Negative review left on G2 / Capterra / Trustpilot about a direct competitor. The prospect is unhappy and actively looking.
⏱ 48h after the review is posted
Angle: "I saw your review of [competitor]. The problem you describe — [specific pain] — is exactly what [your solution] solves differently. Worth 10 min?"
Tech change
Signal 04
⚡ Urgent
Funding round
The company just raised. Budget unlocked, peak growth pressure. Golden window: D+3 to D+21.
Free source
Crunchbase (free tier) ·
Google Alerts "funding round site:techcrunch.com" · LinkedIn feed
⏱ D+3 to D+21 max
Angle: "Congrats on the raise. In the 90 days post-funding, GTM teams usually look to [accelerate X]. We work with [similar-sector reference] on exactly that."
Growth
Signal 05
⚡ Urgent
Sales / growth hiring
Active opening for an AE, SDR, Head of Sales or Growth. Clear signal: the company is scaling revenue and has budget allocated.
⏱ Week 1–2 of the active listing
Angle: "You're hiring an [AE / SDR / Head of Sales]. That means you're scaling outbound. Before onboarding, some teams [do X with us] to avoid [the classic ramp problem]. Interested?"
Growth
Signal 06
◑ Mid-term
New market entry
The company announces a geographic or sector expansion. New needs, decision-makers in "build fast" mode.
Free source
Google Alerts · Press releases · LinkedIn company page · Twitter / X
⏱ D+7 to D+30 post-announcement
Angle: "I saw your expansion into [market / country]. Teams usually need [specific expansion need] within the first 3 months. Is that something you're planning for?"
Growth
Signal 07
◑ Mid-term
Posting content about a pain point
The prospect posts or shares a post/article describing exactly a problem you solve. Maximum intent signal.
Free source
LinkedIn (keywords in post search) · Google Alerts · company blog RSS
⏱ 24 – 48h after publishing
Angle: "I read your post on [pain]. We see exactly this all the time with our clients. Here's what worked for [similar company] — want to talk it through?"
Growth
Signal 08
⚡ Urgent
New decision-maker / new role
A new VP Sales, CMO or Head of Growth comes in. The first-90-days window: they want quick wins and rethink everything.
⏱ D+7 to D+45 after starting the role
Angle: "Congrats on joining [company]. In your first 90 days you'll probably [classic goal]. We work with similar profiles on [solution]. Interesting for you?"
People
Signal 09
◑ Mid-term
Decision-maker departure
Your existing contact leaves the company. Their replacement is barely solicited yet, curious, learning. Reach out BEFORE the wave of pitches.
Free source
LinkedIn (track your contact's profile) · CRM company-change alerts
⏱ On detection — before D+30
Angle: "I saw [contact] left [company]. I wanted to make sure continuity on [topic] is covered with their successor. Do you have someone owning that?"
People
Signal 10
◑ Mid-term
Role anniversary (1 year)
At 12 months, the decision-maker has enough context to make buying decisions on their own. Their annual budget is often renewed or revised.
⏱ Anniversary week
Angle: "You've been [title] at [company] for a year now. You probably have a clear view of what's missing for [goal]. We help [similar profiles] with exactly that."
People
Signal 11
⚡ Urgent
Pricing / demo page visit
The prospect visited your pricing or demo page without converting. High buying intent, still hesitating.
Free source
RB2B (free tier, identifies US visitors) ·
Albacross · Hotjar + manual enrichment
⏱ Within 2h of the visit
Angle: "I saw you looked at [page]. I wanted to check if you had specific questions about [aspect] before deciding. What held you back?"
Behavioral
Signal 12
⚡ Urgent
LinkedIn engagement with your content
The prospect likes, comments on or shares one of your posts. Warm signal: they're in your world and already know your name.
⏱ 24h maximum after the engagement
Angle: "Thanks for the [like / comment] on my post. I see you're working on [context tied to the post]. We take a different approach to it — worth a chat?"
Behavioral
enjyn.ai