Outbound Follow-up Simulator

1. How did you get this contact?

🎯 From a clear signal
(funding, hiring, regulatory trigger…)

📥 Semi-warm lead
(site visit, email open, event)

🔍 Targeted but cold list
(Apollo / LinkedIn, precise ICP)

📋 Broad list / scraping
(low quality, high volume)

2. What is your observed open rate on the first email?

If you don't know yet, pick "I don't know"

🔥 > 50%

👍 30 – 50%

📉 < 30%

I don't know yet (first campaign)

3. Are your emails sent from a domain with SPF + DKIM + DMARC set up?

Not sure? Check with a free DNS tool — it's free and takes 30 seconds

✅ Yes, configured

⚠️ Partial / not sure

❌ Not configured

4. What is your main goal with this sequence?

📅 Book a meeting

💬 Get a reply / engagement

📡 Top of mind / awareness

🎬 Watch a demo / resource

How many follow-ups should you send?