How Meeriad generated $500K
and signed 35 clients
Including 5 Fortune 500 accounts — built on a signal-driven GTM system that books meetings without sacrificing relevance.
"We went from chasing leads to a system that fills our calendar. The pipeline became predictable — and we landed names we never thought we'd reach."
The challenge
Meeriad delivered great work, but the top of the funnel was unpredictable. Growth ran on founder-led outreach that couldn't scale, there was no clear way to prioritize which accounts to chase, and the tools they'd bought sat half-used. They needed a steady flow of qualified meetings — without spraying generic messages that kill reply rates.
"Outbound used to be me, manually, late at night. Now it's a system that runs without me — and books better meetings than I ever did."
— Théo Pascard, Founder & Head of Sales at Meeriad
What we built
We replaced ad-hoc prospecting with one operated GTM system — sourcing, targeting, messaging and follow-up running on autopilot, tuned weekly.
ICP scoping & tiering
Defined the accounts worth chasing and scored them into 3 tiers on fit + intent, so effort went where it converts.
Signal-driven triggers
Hiring, funding, tech-stack changes and website intent fed a trigger layer — outreach fired when timing was right, not at random.
Multichannel sequences
Email on warmed domains + LinkedIn touches, orchestrated and synced to the CRM, so every account got a coherent email + LinkedIn cadence.
Real personalization
Per-account research turned into one relevant line per prospect — relevant enough that the lead would have paid for the insight. No AI slop.
Event-triggered cold calls
Reps called only on high-intent signals (a reply, a site visit), with tasks auto-assigned — turning warm moments into booked meetings.
Weekly tuning
Metrics reviewed every week, hooks A/B-tested, budget moved to what booked. The system compounded month over month.
The results
In a few months, prospecting stopped being a bottleneck. The calendar filled on its own, the founder got out of the cold-outreach grind, and Meeriad closed accounts well outside its usual league.
"Five Fortune 500 logos from cold outreach. A year ago I'd have called that delusional."
— Théo Pascard, Founder & Head of Sales at Meeriad
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