Vector Review 2026

Last reviewed June 2026 by Théo Pascard

Vector

Contact-level visitor ID that feeds ad audiences

Overview

Vector de-anonymizes website traffic down to the individual person — name, title, company, LinkedIn — rather than just the company, and routes those contacts straight into ad audiences and your CRM. It pairs visitor identification with a contact-based advertising layer so you can retarget the actual humans who browsed, not just their employers. Coverage is strongest for US traffic, where it resolves roughly 15-30% of visitors at the contact level.

Who it's for

→B2B teams with meaningful US website traffic they want to convert
→Marketing/growth teams running paid retargeting who want person-level audiences
→RevOps teams piping warm visitor signals into Salesforce or HubSpot
→Companies that already have demand and want to capture more of it

Not for

Businesses whose audience is mostly EU/Canada (privacy limits coverage hard) · Teams expecting to identify the majority of their visitors · Buyers wanting full ad-to-pipeline revenue attribution out of the box · Low-traffic sites where 15-30% of a small number isn't worth the floor price

Capabilities

Person-level website de-anonymization (name, title, company, LinkedIn)
Contact-based ad audience building synced to LinkedIn, Google, Meta and more
Real-time visitor alerts and CRM enrichment into Salesforce/HubSpot
Signal-driven audiences from buyer activity like job changes and site visits
Webhook and CSV export of identified contacts
Published, usage-based Reveal pricing with a self-serve trial

Pricing

Tier	Price	Credits / mo	Notes
Reveal	$399/mo	2,500	Month-to-month, usage-based; $399/mo for 2,500 identified visitors up to $999/mo for 10,000; ad reveal, de-anonymization, Salesforce/HubSpot sync; 14-day trial
Target	$3000/mo	—	Annual; from $3,000/mo (25 active audiences); signal-driven audiences, webhook/CSV export, LinkedIn & Google ad sync, dedicated AM (~$36k/yr min)
Custom	Custom	—	Contact sales — 10,000+ visitors or 35+ audiences priced custom

The honest take

Where it breaks

Coverage is the ceiling — you only ever see 15-30% of US visitors, and non-US traffic falls off a cliff, so Vector amplifies existing demand rather than creating visibility you can build a pipeline forecast on. It also lacks a native attribution layer, so proving the ad spend drove closed-won still happens elsewhere.

The verdict

Vector is a strong, honestly-priced pick for US-heavy B2B teams that want to turn anonymous traffic into person-level contacts and retarget them with ads. Just size your expectations to the 15-30% identification rate and don't buy it expecting full-funnel attribution or strong international coverage.

FAQ

How many visitors can Vector actually identify?

Vector resolves roughly 15-30% of website visitors at the contact level, weighted toward US traffic. The remaining 70-85% stays anonymous, so it's a capture amplifier, not total visibility.

Does it work outside the US?

Identification rates drop sharply in the EU and Canada due to privacy regulations. If most of your traffic is non-US, expect much lower yield.

What's the difference between Reveal and Target?

Reveal is the month-to-month, usage-based visitor identification and ad-reveal plan starting at $399/mo. Target is an annual plan from $3,000/mo adding signal-driven audiences, ad sync, and a dedicated account manager.

Does Vector connect to my CRM?

Yes — it pushes identified contacts and enrichment into Salesforce and HubSpot. Note that some integrations are webhook-only and the HubSpot sync can be one-directional.

Is there a free trial?

Yes, Vector offers a 14-day free trial on the Reveal plan; Target pricing requires a demo.

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