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Lusha vs Upcell
Self-serve direct dials from a Chrome extension against a quote-only US mobile layer.
Reviewed by Théo Pascard, Co-founder · Updated September 2026
Quick answer
Lusha is self-serve: a free plan, paid plans from $37/mo, and about $0.10 per work email and $1.04 per mobile on our cost comparator. Upcell is quote-only, with native North American mobile data and no bulk export. For a small team that wants direct dials today without a sales call, Lusha. For a US mid-market team merging several data vendors, Upcell.
Side by side
| Lusha | Upcell | |
|---|---|---|
| What it is | B2B contact & company data with direct dials, from a Chrome extension | Quote-only US mobile prospecting on LinkedIn |
| Category | B2B Databases | B2B Databases |
| Pricing model | Credits | Quote only |
| Starting price | From $37/mo | Quote only |
| Free plan | Yes | No |
| Real cost per work email | $0.10 | No public price |
| Real cost per mobile | $1.04 | No public price |
| Market rating | 4.3/5 (1,656 reviews) | Not enough public reviews |
| Enjyn Score | 8.6/10 | Not scored |
| Our experience | Tested | Researched |
Cost per result from our Credit Cost Comparator, prices checked June 2026. Market rating is the public review average; the Enjyn Score is our own grading.
Pick Lusha if
- Your SDRs need direct-dial numbers fast
- You enrich contacts from LinkedIn through a Chrome extension
- You want to start today on a free plan, without talking to sales
Where it breaks. On data accuracy for smaller/niche companies and on credit limits at volume. It's a quick contact-data layer, not a clean enterprise database or a sender.
Full Lusha review →Pick Upcell if
- Your outbound is US-focused and your reps call mobiles
- You already pay two or more data vendors and want one layer over them
- RevOps wants one ICP standard across the whole team
Where it breaks. Two hard limits. Native data stops at North America, so EU or APAC outbound means paying upcell plus another vendor. And there is no bulk export, which caps it at per-profile capture rather than list building. The evidence base is thin too: 20 reviews, all five stars, on a single platform whose profile is still marked Beta, with a Product Hunt launch in October 2024 and a small named customer base. Quote-only pricing makes it impossible to model cost against self-serve providers before a sales call.
Full Upcell review →Our take. Start with Lusha's free plan and measure mobile accuracy on your own list before booking any Upcell call. Lusha's weak spot is accuracy on smaller and niche companies; Upcell's is coverage outside North America and a thin public track record.
Frequently asked questions
How much does Lusha cost per mobile number?
About $1.04 per mobile and $0.10 per work email on our Credit Cost Comparator. Paid plans start at $37/mo, and there is a free plan.
Does Upcell have a free plan?
No public plan or price: Upcell is quote-only, so you need a sales call to get a number.
Which is more accurate?
Test both on your own list. Reviewers flag Lusha's accuracy on smaller and niche companies; Upcell's mobile data is well reviewed but its evidence base is small, 20 reviews on one platform.
Still torn between the two?
We run outbound stacks for B2B teams and pick tools by what they cost per result, not by the pitch.
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