Market Map

Your whole market in your CRM

Most teams sell to the slice of their market they happen to know. We map all of it — every company, every decision-maker, grouped the way you sell — then scan it every quarter and write the news and signals that matter into your CRM.

Market map Live
AC
Acme Corp
New Head of Sales
Changed
GX
Globex
Second office opened
Changed
IN
Initech
Checked · no change
Current
+84
+84 accounts
Updated this quarter
Scan
Record updated
Account Acme Corp
Change New Head of Sales
Scanned 3 days ago
Market coverage3,840 / 4,000 mapped
Listed
Deduped
Contacts
Verified
Grouped
CRM
Scan
Changes
What we build

Your market mapped and scanned

We build the map once, then scan it on a fixed schedule — your team gets the news and signals that matter.

Map

  • Market definition
  • Registries & directories
  • Company universe
  • Decision-makers
  • Groups & parent companies

Scan

  • Website pass
  • Leadership changes
  • News & hiring
  • A date on every field
  • Dated changes

Deliver

  • CRM data model
  • Dedup against your records
  • Field-level writes
  • Change list for sales
  • Quarterly scan

One record before and after

Follow one account through a year of scans.

Before
—
1st quarter
Jan.
2nd quarter
Apr.
3rd quarter
Jul.
4th quarter
Oct.

4 fields out of 11

The record nobody has touched in two years.

5 new findings

The account enters the map and every field is rebuilt.

4 new findings

A funding round and four sales roles show up.

5 new findings

Headcount is up by half, with a second office and a new CRM.

6 new findings

A new Head of Sales has arrived: time to call.

Acme CorpLast update: 2 years agoLast scan: JanuaryLast scan: AprilLast scan: JulyLast scan: OctoberScan in progress
Company
Headcount
25
40Updated in January
62Updated in July
Offices
1
1Updated in January
2Updated in July
Hiring
Empty
No open rolesUpdated in January
Four sales roles openUpdated in April
Two sales roles openUpdated in October
Tools
Empty
Pipedrive, lemlist, AircallUpdated in January
HubSpot, lemlist, AircallUpdated in July
Funding
Empty
Raised $8MUpdated in April
Latest news
Empty
Funding round announcedUpdated in April
Funding round announcedUpdated in April
Second office openedUpdated in July
Funding round announcedUpdated in April
Second office openedUpdated in July
New offer announcedUpdated in October
Decision-maker
Contact
Mark Davis, Head of Sales
Mark Davis, Head of SalesUpdated in January
Jane Miller, Head of SalesUpdated in October
Email
mark.davis@acme.com
mark.davis@acme.comUpdated in January
jane.miller@acme.comUpdated in October
Background
Empty
Eight years at Acme CorpUpdated in January
Former VP Sales at GlobexUpdated in October
Last post
Empty
LinkedIn post on the funding roundUpdated in April
LinkedIn post on her hiring plansUpdated in October
Other contacts
Empty
CEO identifiedUpdated in January
CEO identifiedUpdated in January
CFO identifiedUpdated in July

What a market map gives you

01

Coverage you can count

We measure the map against a reference list — a registry, a licence, a directory. You know how much of your market you actually hold.

⚡
List
Web
CRM
News
02

Signals on every account

Every quarter we revisit each account: site, leadership, hiring, news. What we find is written to the record, with its date.

03

Reasons to call

Each scan ends with a short list: the accounts that moved, and why your team should pick up the phone.

GGlobex2 changes

Your map live in weeks

Week 1Definition
Market boundaries agreed
Reference list chosen
CRM audit
Data model
Weeks 2–4Build
Companies sourced
Decision-makers found
Deduped against your CRM
First map delivered
OngoingQuarterly
Full scan
Changes written to CRM
Change list for sales
Coverage report

One base for every motion

Your reps call from it, your campaigns draw from it, and our Intent, Outbound and Paid engines run on top of it. The base is yours to keep.

Your sales team

Every account and contact, current, where they already work.

Intent engine

Signals scored against the whole market, not a sample.

Outbound & Paid

Campaigns that draw from a complete, deduplicated base.

FAQ

Questions
answered

What exactly do I get?
A complete base of the companies and decision-makers in your market, built in your CRM and scanned on a fixed schedule. After each scan, you get the list of what changed.
How is this different from a data provider?
A database sells you records and leaves the upkeep to you. We define your market with you, measure coverage against a reference list, write into your CRM model, and scan it every quarter for news and signals.
How often do you scan?
Every quarter by default, every six months for slower markets. Each field carries the date it was last checked.
Does it work for any market?
It works best when the market can be counted: a profession, a licence, a registry, a category of companies. If yours can’t be listed, we’ll tell you on the first call.